Privacy Policy

PURPOSE OF THIS PRIVACY POLICY

Pisana Labs respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

This privacy policy aims to give you information on how Pisana Labs collects and processes your personal data through your use of this website, including any data you may provide through this website when you submit a contact or enquiry form, book a discovery call, subscribe to our newsletter, or purchase a product or service. This website is not intended for children and we do not knowingly collect data relating to children.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

Trading name: Pisana Labs Data controller: Aleksandrina Ikonomova, trading as Pisana Labs (sole trader) Email address: a.ikonomova@pisanalabs.com Registered address: [REGISTERED ADDRESS]

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

WE COLLECT THE FOLLOWING TYPES OF INFORMATION

1. Information you provide to us directly: when you submit a contact or enquiry form, book a discovery call, subscribe to our newsletter, request a research note or other resource, or purchase a service from us, we may collect your full name, email address, company name, role, website, phone number (if provided), and any details you choose to share about your business in free-text fields.

2. Information related to a service engagement: if you become a client, we collect billing details necessary to issue invoices and process payments (handled via our payment processor), along with information you share with us during the course of our work together (for example, growth strategy briefs, traffic and conversion data, customer research notes, or other materials you provide to enable the engagement).

3. Technical information we collect:

  • Any use of the Pisana Labs website may result in the collection of technical information such as your computer's IP address, mobile device identifier, metadata, operating system, browser name/version, the referring web page, and pages requested. This information is used to help us understand the overall usage pattern of our website.

  • We use third-party analytics tools to help us measure how you use our website. These tools collect information sent by your device, including how visitors use the site, which can help us improve it.

  • Pisana Labs may invite you to provide feedback on our content, services, or features. We may send out emails inviting feedback or offering services. Your response to these communications may require you to submit personal information and opinions.

HOW WE USE YOUR INFORMATION

We may use information that we receive to:

  • Respond to enquiries you submit through the website

  • Deliver services you have purchased or engaged us to provide

  • Send you research notes, resources, or content you have requested

  • Provide personalised content and information to you, which could include marketing emails or other forms of communication where you have not opted out

  • Provide, improve, test, and monitor the effectiveness of our services and website

  • Develop and test new offers and features

  • Monitor metrics such as total number of visitors, traffic sources, and engagement patterns

  • Diagnose or fix technology problems

  • Process invoices, payments, and recover money owed

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

Purpose / Activity:

  • To respond to enquiries and to register you as a new client

  • To deliver the services you have engaged us to provide, including: a) managing payments, fees, and charges; b) collecting and recovering money owed to us

  • To manage our relationship with you, which will include: a) notifying you about changes to our terms or privacy policy; b) asking you to leave a review or take part in a survey

  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)

  • To deliver relevant website content and to measure or understand the effectiveness of our communications

  • To use data analytics to improve our website, services, marketing, client relationships, and experiences

  • To make suggestions and recommendations to you about services or content that may be of interest to you

Type of data: Identity, contact, transaction, marketing and communications, profile, usage, and technical data.

Lawful basis for processing including basis of legitimate interest:

  • Performance of a contract with you

  • Necessary for our legitimate interests (to recover debts due to us)

  • Necessary to comply with a legal obligation

  • Necessary for our legitimate interests (to keep our records updated, to study how clients use our services, to develop them, and to grow our business)

  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation)

  • Necessary for our legitimate interests (to study how clients use our services, to develop them, to grow our business, and to inform our marketing strategy)

  • Necessary for our legitimate interests (to develop our services and grow our business)

PURPOSE OF USING YOUR INFORMATION

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage, and Profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services, resources, and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us, engaged us for a service, or subscribed to our communications, and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by contacting us at a.ikonomova@pisanalabs.com. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service engagement, transaction, or other legal obligation.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For full details on the cookies we use, please see our Cookies Policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

SHARING OF YOUR INFORMATION

We will not rent or sell your information to third parties outside of Pisana Labs without your consent, except as noted in this Policy. Parties with whom we may share your information include:

  • Service providers who help us run our business — for example, email and CRM platforms, analytics providers, payment processors, hosting providers, scheduling tools, and document signing services. These providers only access your data for the purpose of providing their service to us and are bound by confidentiality and data protection obligations.

  • Professional advisers including lawyers, accountants, bankers, auditors, and insurers, where necessary in the course of running our business.

  • We may remove parts of data that can identify you and share anonymised data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.

  • We may be required to disclose your information without your prior consent by law for the following reasons:

    • To comply with law or legal process

    • To protect and defend our rights and property, or the rights and property of a third party

    • To protect us against misuse or unauthorised use of any of Pisana Labs' services or proprietary materials

    • To prevent death or imminent bodily harm, fraud, or other illegal activity

INTERNATIONAL TRANSFERS

Some of our service providers are based outside the UK or the European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside those areas. Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: the country has been deemed to provide an adequate level of protection by the relevant authority, or we use specific contracts (such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses) approved for transfers of personal data.

HOW WE STORE YOUR INFORMATION

  • We use commercially reasonable precautions to help keep your personal information safe and stored securely. However, we cannot ensure the security of any information you transmit to Pisana Labs or guarantee that information may not be accessed, disclosed, altered, or destroyed.

  • Please do your part to help us. You are responsible for maintaining the security of any account credentials issued to you in connection with our services and for the security of emails between you and Pisana Labs.

  • We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

  • Following the end of a client engagement, we may retain information for a commercially reasonable period for backup, archival, financial, and audit purposes.

  • To request deletion of your personal data, email us at a.ikonomova@pisanalabs.com.

CHILDREN'S PRIVACY

Pisana Labs does not knowingly collect or solicit any information from anyone under the age of 16, nor does it direct any service or content at children. In the event that we learn that we have collected personal information from a child under the age of 16 without verified parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 16, please contact us at a.ikonomova@pisanalabs.com.

OTHER WEBSITES AND SERVICES

We are not responsible for the practices employed by any websites or services linked to or from our website, including the information or content contained within them. Please remember that when you use a link to go from our website to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party's own rules and policies.

YOUR DATA PROTECTION RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATION (GDPR)

If you are a resident of the EEA or the UK, you have the following data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing us at a.ikonomova@pisanalabs.com.

  • In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by emailing us.

  • You have the right to opt out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you. To opt out of other forms of marketing, please contact us by email.

  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. In the UK, this is the Information Commissioner's Office (www.ico.org.uk).

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

QUESTIONS

If you have any questions about this Privacy Policy or our services, please contact us at a.ikonomova@pisanalabs.com.

CHANGES TO OUR PRIVACY POLICY

Pisana Labs may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of the website or our services after any modification to this Privacy Policy will constitute your acceptance of such modification.

Last updated: 4 May 2026